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"Despite the high complexity of the project, Turtle has succeeded in building a devoted and experienced design team. Together we worked on a variety of features and user experiences."
Leading digital fashion house The Fabricant are on a mission to build ‘the wardrobe of the metaverse’. They wanted to release a new NFT-based marketplace to collectors and creators – all with a short runway of just 8 weeks. Our job was not only to hit this deadline, but to deliver an exceptional product that would make a mark in the emerging world of digital collectables.
First things first, we started a discovery process to help the team identify potential creation flows.
We then needed to find a way to build a solid go-to-market MVP strategy that would set the stage for engaging design with a creation flow experience full of features that would excite their audience.
Once the strategy was in place, we reviewed and refined the MVP feature set with a view to implementing world-class UX and our design system.
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Speed and agility were crucial to the success of this project – so forming a team that could work with The Fabricant in real time in the same time zone as the European company was the best way forward.
We assembled a team who could work in the same timezone meant everyone was synced up and reactive to the natural evolution of the project.
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After delivering the design and UX of the platform, we turned our attention to making our handover as smooth as possible by consulting with in-house hires.
Based on the success of the product launch, The Fabricant successfully secured B-round funding and growing to accommodate future expansion.
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