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"Despite the high complexity of the project, Turtle has succeeded in building a devoted and experienced design team. Together we worked on a variety of features and user experiences."
Drive AI, the marketing automation platform of Absolute Results, is an undeniably powerful tool for car dealerships – allowing them to contact customers with a good idea of what sort of trade-in offers they’d be in the market for. However, with a dated user experience and lack of transparency on how the platform made an impact, it wasn’t working at its best. We undertook a complete design overhaul that would make Drive AI easier to use, understand, measure and, ultimately, appreciate.
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