CALA’s end-to-end fashion design interface brings every stage of fashion production onto one collaborative platform. Over a six-month partnership, we brought simplicity to CALA’s powerful features, allowing users to execute complex projects with ease.
Projects on CALA involve varied teams and span continents, so getting a firm grasp on the unique needs and technical constraints of our users was key.
We performed detailed audits of CALA’s existing features to determine what was working, and where there was room for improvement.
Our designs simplified CALA's complex and specific features, ensuring that each redesigned feature provided users with a streamlined and intuitive experience.
CALA’s end-to-end scope meant the product was able to do some impressive heavy lifting—but users were struggling to maximize it’s capabilities. We were staunch user advocates, refining existing features to be more concise and intuitive.
But we didn’t stop at clarity. We polished their component library and added custom illustrations to key screens, integrating moments of delight that made CALA a joy to use.
When designing brand new features, our approach was expansive. We left no stones unturned while exploring new concepts and leveraged CALA’s insider knowledge of the industry to guide our final directions.
Since our team had blended seamlessly with CALA’s from the start, they were able to launch new features quickly as we moved through projects together.