Helping filmmakers tell their stories


STORYHIVE is a not-for-profit film organization that provides funding, mentorship, and distribution for filmmakers. With support from TELUS, one of Canada’s largest telecoms, STORYHIVE is committed to elevating local stories and launching the careers of talented filmmakers.

Turtle partnered with STORYHIVE to completely redesign their website, which is comprised of 3 core parts:

1. The public facing site which showcases filmmakers and their projects.
2. The creator platform which allows filmmakers to apply for funding, source collaborators for their projects, and connect with other members.
3. The internal platform which allows STORYHIVE to operate the program.


UX Strategy

UX Design

UI Design


Collaborating through 9 months and 500+ screens to design a best in class experience for emerging filmmakers.

Defining vision and strategy with accessibility in mind

We started by helping STORYHIVE define and prioritize goals and features. These efforts led to a strategic approach that gave us a clear direction as well as a tangible plan for designing this large and multifaceted site.

Turtle created a brand new visual design system that would capture the spirit of the STORYHIVE brand and serve as a foundation for design components. The new design system is fresh, fun, and scalable to support future needs. The design also meets TELUS’ strict guidelines for accessibility.

Refining the UI Library

Through 9 months of design sprints and close collaboration with STORYHIVE and Havas, our development partner, we designed a robust library of components, UX patterns, interaction patterns, and over 500 pages for the first phase of the new site

Continuous Improvements

Turtle is continuing to work with STORYHIVE to test and iterate on existing features as well as introducing new features to the site across future phases.

"Turtle has been a phenomenal design partner from day one. They delivered a design system that met our demanding brand and user experience requirements and will easily allow us to scale our platform and meet the every changing needs of our programs."

Alex Moase
Product Manager - Digital and Brand Experience, TELUS
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