Vision Critical

Powering customer intelligence.


Vision Critical provides a customer intelligence platform that allows companies to build engaged, secure communities of customers. In 2017 the company’s leadership initiated a major positioning shift to focus exclusively on SaaS growth. Vision Critical called on Turtle help them redesign their company website to reflect their new focus and bring a fresh perspective to their brand.

The Solution

To kick things off we prototyped key UX patterns and experimented with new treatments to the Vision Critical brand. We presented our findings and recommendations back to the VC leadership team to ensure there was consensus amongst stakeholders as we moved into the design phase. ‍


UI Design

UX Strategy


We used the styles created during our exploration to bring a modern feel to the VC brand. We used a blend of graphics and product shots to clearly communicate the new positioning as a product company. 

The Results 

The new design reflects Vision Critical’s position as a modern SaaS company and supports their current product offering.

“Turtle are a delight to work with. They bring the right balance of UX and UI requirements to every project. Turtle go out of their way to understand our business and provide us with well-considered creative solutions. They consistently deliver above and beyond our expectations.”

James Thomson
Senior Digital Art Director, Vision Critical
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