Drive AI
Helping dealerships rediscover the value of a tried and tested marketing platform.
Focus:
Experience Design, Wireframing, UI Design
Josh HeppnerCTODrive AI
“Despite the high complexity of the project, Turtle has succeeded in building a devoted and experienced design team. Together we worked on a variety of features and user experiences.”
The Challenge
Drive AI, the marketing automation platform of Absolute Results, is an undeniably powerful tool for car dealerships — allowing them to contact customers with a good idea of what sort of trade-in offers they’d be in the market for. However, with a dated user experience and lack of transparency on how the platform made an impact, it wasn’t working at its best. We undertook a complete design overhaul that would make Drive AI easier to use, understand, measure and, ultimately, appreciate.
Our Approach
01
Quick
02
Agile
03
Modular
The Solution
Regroup
Define
Build
Launch
See other projects
