Flow
Giving the next generation of Web3 developers a lift.
Focus:
Repositioning, Wireframing, UI Design
Srinjoy ChakrabortySenior Product ManagerFlow
“Turtle went above and beyond to deliver a transformative experience - providing a wide range of design expertise and being instrumental for our strategy to streamline the documentation experience for developers on Flow. I was consistently impressed with their ability to understand, contextualize, execute, and validate their designs throughout the product process to increase our confidence for impact on launch.”
The Challenge
Flow is a powerful developer tool driving some of the largest-by-volume NFT projects in the world. Constantly scaling in both size and maturity, they're continually faced with the question of how to make documentation accessible and exciting for developers.
As the number of developers building within the Flow ecosystem grew, the challenge was to scale it, at the same time as supporting its thriving community. That's where we came in. Working closely with the Flow team, we revamped their developer playground and documentation experience to make it altogether more organized and usable.
Our Approach
01
Understand
Showing respect to our Web3 native audience was a priority — so we worked with Flow to uncover the type of content the community would truly need, and when it would most benefit from accessing it.
02
Examine
We explored the broader technical documentation landscape, taking in key insights from top competitors and partners.
03
Reframe
The playground and documentation experiences were repositioned as parts of a larger "developer experience" portal, an asset that would grow and expand over time.
The Solution
Identify
Starting with a discovery stage, we set up several collaborative workshops designed to uncover the nature of the project and determine its features. We reviewed Flow's internal research and built a roadmap to facilitate coordination and cadence.
Deliver
Soon after, sprints were set out against our roadmap and we began conceptual work, creating prototypes to start exploring usability.
Iterate
Working day to day with the Flow team, we gathered feedback from a full spectrum of viewpoints across the business. Taking those into careful consideration, we made new and improved iterations until a functional launch product emerged.
Launch
Each project involved close collaboration with developers, often with components and functionality being built in real-time during the design process.
Impact
100%
More platform engagements
20%
Increase in open-source contributions
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