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Nike Run Club is a fitness app dedicated to motivating and supporting runners in achieving their goals. Nike approached Turtle to conceptualize and design a new safety feature that allows users to send a live location link to their trusted contacts.
During the Discovery phase, we conducted audits, competitive analysis, and stakeholder workshops with Nike team members to ensure that our vision and goals for the safety feature were aligned.
The team generated ideas for safety features based on the established goals. Due to the short timeline before launch, we worked with the Nike team to prioritize and iterate on key features, while setting aside other ideas for post-MVP development.
Through iteration, we landed on a core set of MVP features, and the team designed key user flows for the runner, NRC friend, and trusted contact, ensuring seamless interaction between them.
Some safety features included: In-app permissions and alerts, ‘Cheers’ Check-ins, NRC friends viewing run statistics, and auto detection for prolonged pauses.
We documented all our blue-sky ideas into a post MVP strategy that could be implemented in the future after the initial launch. This ensured that our launch was focused on meeting the highest priority user needs, while not losing valuable innovations that could be developed later.
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