Enriching online media for learning and collaboration.
MediaAMP allows organizations to easily manage, deliver and optimize digital media quickly and securely. Turtle was brought on board to design an experience that would provide clear messaging about their value proposition. One of the main challenges we faced was clear communication of MediaAMP’s benefits as they expanded to Enterprise Solutions.
Our new information architecture put a high emphasis on clearer copy and content groupings that speak to their new customer personas. We created a new visual identity system, and design a component library, to supported the flexibility and independence for future updates.
With rigorous exploration we developed a new colour palette, type styles, design components, as well as a robust set of icons and custom illustrations to crystallize MediaAMP’s value proposition. The new site has helped them attract a wider base of customers and increase engagement with their existing audience.
“Turtle is an absolute dream to work with. They are equally strong in UX and Interface Design, with a smooth process for managing projects. I can always depend on them for quality work.”